Moto Tag

Moto Tag consists of a wearable and mobile app that are designed to help people stay engaged with both familiar and new places. Designed for everyday journeys like going to work, as well as for people new to the city, the Moto Tag is used to save interesting locations for later, send short messages to loved ones, or call for emergency services. 


To design a product that would satisfy the business needs of Motorola Mobility, as well as a specific unmet need in user technology. I decided to focus on designing for the Latin American and Brazilian market, due to the brand presence of Motorola in Brazil, as well as several region specific issues in those areas. 



The concept for Moto Tag came out of a series of interviews with Motorola employees stationed in the Brazil office. After speaking to them and learning more about Brazil and Latin American markets, I decided that personal and device safety was a major communication barrier. This research deck was compiled by myself and fellow intern, Dominic Montante. One key finding that I focused on was that Brazilians are often unable to use their devices in public for fear of attracting thieves. 



Through background research and interviews I discovered that personal safety and connectivity where extremely important aspects of Latin American and Brazilian culture. I decided to focus on designing an experience that would help people communicate with their loved ones while they are separated. 

I began designing a safety key fob that could be used to send alerts to loved ones.


After a few sketches, iterations and critiques I realized that this experience could be applied to more than personal safety so I opened the interaction to include saving locations for interest.


Once I resolved the physical form and interaction, I focused on designing the user interface. I had to consider how the core features would be introduced to users, and how users would be notified by the app to engage with it.


I created this wireframe to demonstrate how a user receive a notification, view a map of their routes and then add details to their experience.



The physical device is small and simple so as to not attract attention. The Fingerprint sensor and squeezable side accommodate discreet interactions that are intuitive and false-proof. It uses bluetooth to sync to a user's device and it's own GPS to track routes and store locations.





Side Menu on dashboard

Viewing aggregate crowdsourced rating with the Public Filter

Dropdown menu for saved and most recent routes


"Gut Reaction" slider for location on a route

User's route history, gives them the option to save any of their previous routes

Users can create their own custom message to send to their primary contact



Moto Tag syncs with a user's Google Map to establish known locations and save new ones

Google Maps with the Moto Tag filter

What a user's partner receives when the user taps their Moto Tag twice



Users are prompted to add some details to the locations they tagged. They receive a notification once their phone has detected that they have finished a route and arrived at a known location.