Moto Tag is a handy device that allows people to interact with their phone without taking it out of their pocket. Designed for daily commutes and urban exploration, Moto Tag can be used to drop Google map pins, send preset texts, or call for emergency services.
This was an independent project: I was responsible for research, UX, UI, visual design and industrial design.
To design a product that would satisfy the business needs of Motorola Mobility, as well as a specific unmet need in user technology. I decided to focus on designing for the Latin American and Brazilian market, due to Motorola’s brand presence there.
Brazilians heavily rely on their phones to communicate with friends and family, but they also experience a greater risk of theft than users in the US. By developing a product that allows users to interact with their phone without exposing it, users should be able to maintain a similar level of interaction without inviting personal risk.
The concept for Moto Tag came out of a series of interviews with Motorola employees stationed in the Brazil office. Through these interviews I discovered that personal safety is a major communication barrier; one key finding that I focused on was that Brazilians are often unable to use their devices in public for fear theft. This makes simple acts like texting your spouse or reading the news potentially dangerous.
After several rounds of sketching and prototyping I began designing a safety key fob that could be used to send alerts to loved ones. This early idea ended up being scrapped, but the foundational design was used as a pivot into the final product.
The Tag wearable is a small, nondescript clip that can be fastened to a bag, belt or pocket. It features a fingerprint sensor to ensure device security, and a quiet rubberized button.
Moto tag in action
There are several ways to use Moto Tag. Users can tap it to drop a pin when they want to make note of something (like a cool new cafe). It can be used to send messages to a spouse when a user is on their way home. It can also be used to contact emergency services if a user feels threatened. When Moto Tag recognizes a “home” location, it prompts the user to provide feedback about their journey via the app.
The Fingerprint sensor and squeezable side accommodate discreet interactions that are intuitive and false-proof. It uses bluetooth to sync to a user's device and it's own GPS to track routes and store locations.
A simple app allows users to note whether they had a positive or negative experience on their route. This feedback is used to populate a crowdsourced database, letting everyone who uses Moto Tag contribute to determining the positive and negative areas in their neighborhood.
The core experience is based around a Map, where users can toggle the crowdsourced feedback and view or edit their routes. Notification prompts automatically link users into the most recent route, where they can provide feedback on each pin that they dropped.
Users are prompted to add some details to the locations they tagged. They receive a notification once their phone has detected that they have finished a route and arrived at a known location.